What is publicity?
Many confuse marketing and public relations. Although both forms of communications are important, there is a difference. Publicity is the art of creating interest - it builds your identity, creates name recognition, compels people to act. While marketing and public relations compliment each other, public relations focus on "earned media", which is editorial content in the media.
Earned media has more credibility with readers because it is not paid for, and is often written by independent, objective reporters. The key is being newsworthy.
What is the Strategic PR Plan?
A strategic PR plan is a strategy designed to successfully execute a publicity campaign designed to capture the attention of the media, inspire and entice the customer. It includes market analysis, designing and sending media kits with aggressive follow up.
What about Advertising?
Advertising is just one tool to be used to achieve a communications' objective. It is a paid form of the presentation and promotion of ideas, goods or services through mass media such as newspapers, magazines, television, radio and the Internet.
Can you guarantee the number
of interviews I will get?
Although we have had success in obtaining local and national media coverage for our clients, there are no guarantees. We wish that we could guarantee all pitches would be of interest to the media; however, once a pitch is made it is out of our control. Factors affecting the coverage of your story vary from day to day and sometimes year to year. For example, even when a reporter has written a story, it could be edited at the last minute to make space for late-breaking news.
Our goal is to present your company, its products or its services in a professional and creative presentation in an effort to capture the attention of the media's key decision-makers.
"Publicity is the art of creating interest – it builds your identity, creates name recognition and compels people to act."